𝐓𝐫𝐮𝐬𝐭 𝐚𝐧𝐝 𝐚𝐮𝐭𝐡𝐨𝐫𝐢𝐭𝐲:
Having a personal brand helps to build trust with your audience, and position you as an authority and a thought leader in your industry.
𝐆𝐞𝐭 𝐟𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐢𝐧 𝐦𝐞𝐝𝐢𝐚:
Having a personal brand makes it easier for you to pitch and be found by media (online publications, magazines, television, radio, podcasts, etc.).
The media is in constant search of experts that can share their insights with their audience.
𝐁𝐮𝐢𝐥𝐝 𝐲𝐨𝐮𝐫 𝐧𝐞𝐭𝐰𝐨𝐫𝐤:
When you have a personal brand that clearly articulates who you are, what you do, and how you help others, it makes it easier for other people and entrepreneurs to see value in connecting with you.
You can leverage your personal brand to build your network, both online and offline, quickly and effectively.
𝐀𝐭𝐭𝐫𝐚𝐜𝐭 𝐦𝐨𝐫𝐞 𝐜𝐥𝐢𝐞𝐧𝐭𝐬:
Building a personal brand that positions you as the go-to expert in a specific industry or niche helps you to attract more of your ideal clients.
When you’re positioned as an expert, it’s also easier for people to refer clients to you.
Having a strong personal brand helps justify charging premium prices for your products and services. Without a brand, you become a commodity that competes on price.
And there will always be competitors that can beat your price.
𝐂𝐫𝐞𝐚𝐭𝐞 𝐚 𝐥𝐚𝐬𝐭𝐢𝐧𝐠 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦:
Over time, your business will evolve.
You may even start multiple businesses in different industries over the course of your career. Your personal brand stays with you as you move from one venture to the next