Boost Your Website by Using Schema Markup

Schema markup is the result of collaboration between Google, Bing and Yahoo! to help you provide the information their search engines need to understand your website content and provide the best search results possible. Adding Schema to your HTML improves the way your page displays in search engine results page by enhancing the rich snippets that are displayed beneath the page title.

schema_for_website

This new form of optimization is one of the most powerful, but least-utilized forms of SEO available today. Once you grasp the concept and method of schema markup, you can boost your website in the SERPs.

Schema tells the search engines what your data means, not just what it says. Schema markup helps your website rank better for all kinds of content types.

Commonly used Schema markup type:

  • Creative works: CreativeWork, Book, Movie, MusicRecording, Recipe, TVSeries
  • Embedded non-text objects: AudioObject, ImageObject, VideoObject
  • Event
  • Health and medical types: notes on the health and medical types under MedicalEntity.
  • Organization
  • Person
  • Place, LocalBusiness, Restaurant
  • Product, Offer, AggregateOffer
  • Review, AggregateRating
  • Action

Now is the time to implement the relevant microdata to improve your search results. Contact us

Magento designers : get URL code for beginners

This post help you to get url, directory path, to get module URL. This is very basic post, that will help to magento designers or beginners.

Get Url in phtml files

Get Base Url : http://localhost/magento/

echo Mage::getBaseUrl();

Get Skin Url : http://localhost/magento/skin/

echo Mage::getBaseUrl(Mage_Core_Model_Store::URL_TYPE_SKIN);

Unsecure Skin Url : http://localhost/magento/skin/frontend/base/default/images/imagename.jpg

echo $this->getSkinUrl('images/imagename.jpg');

Secure Skin Url : http://localhost/magento/skin/frontend/base/default/images/imagename.gif

echo $this->getSkinUrl('images/imagename.gif', array('_secure'=>true));

Get Media Url : http://localhost/magento/media/

echo Mage::getBaseUrl(Mage_Core_Model_Store::URL_TYPE_MEDIA);

Get Js Url : http://localhost/magento/js/

echo Mage::getBaseUrl(Mage_Core_Model_Store::URL_TYPE_JS);

Get Store Url : http://localhost/magento/

echo Mage::getBaseUrl(Mage_Core_Model_Store::URL_TYPE_WEB);

Get Current Url : http://localhost/magento/

echo Mage::helper('core/url')->getCurrentUrl();

Get Url in cms pages or static blocks

Get Base Url : http://localhost/magento/

{{store url=""}}

Get Skin Url : http://localhost/magento/skin/frontend/base/default/images/imagename.jpg

{{skin url='images/imagename.jpg'}}

Get Media Url : http://localhost/magento/media/imagename.jpg

{{media url='imagename.jpg'}}

Get Store Url : http://localhost/magento/mypage.html

{{store url='mypage.html'}}

Web developer checklist before launching your website

website_checklistMost websites have writers, web developer, marketers, search engine optimizers, and network administrators coming together to create the site. These same people can help test it. Here’s how.

Favicon : Favicons are those little iconic images that show up in the address bar and tabs of your browser.

Titles and Meta Data : Your page title is the most important element for SEO and is also important so that users know what’s on the page. Make sure it changes on every page and relates to that page’s content.

Cross Browser Compatibility : Check to make sure the pages render well in common browsers.

Spelling, Grammar, Punctuation : Check for proper spelling, typos, and grammar site-wide.

Links : Make sure all internal and external links working proper.

Images : Make sure all display text renders on the image when you hover over it (the alt and title attribute). Make sure the images display correctly.

Validation : W3C valid code is the one thing you can do prior to launch to have some confidence around a search engine spider being able to crawl your site.

Analytics : Installing some sort of analytics tool is important for measuring statistics to see how your website performs and how successful your conversion rates are.

Sitemap : Adding a sitemap.xml file to your root directory allows the major search engines to easily index your website.

404 Page : When a 404 error occurs, make sure you have a custom page to help your visitor find something else of use, even if it wasn’t what they were looking for.

Site Speed : Check the size of your page sizes and their load time.

Forms : Check all forms Validation and its functionality

First wordpress theme approved by wordPress community. So happy :)

Finally my first WordPress theme has been approved, after several soft rejects , Mastro theme got approved and released to the WordPress community.

It’s a really valuable experience for me creating Mastro theme, because this is the first WordPress theme. Developing with coding best practices in mind, I want to ensure users didn’t have troubles using this theme with other plugins.

Here is the Download Link : https://wordpress.org/themes/mastro/

Second wordpress plugin goes live – WP FAQ’s

Hello everyone! Second WordPress Plugin Goes Live – WP FAQ, I’ve been working hard on over the last months. It’s called WP Faq’s. WP FAQ provides an easy way to add FAQ to your website.

Utilizing Custom Post Types, this plugin allows the user to easily add FAQ to his/her website. Display them using shortcode ([wp_faq]) and show/hide them via an animated, jQuery toggle or accordion box.

Download Plugin : https://wordpress.org/plugins/wp-faqs/

I am thankful for any feedback you wish to provide.